Building a Sustainable Coaching Culture

At PTM, coaching is not treated as a passing initiative—it is cultivated as a sustained strategic capability. Our coaching services are grounded in academic rigour, informed by practical leadership insight, and deepened by psychological understanding. We empower leaders, elevate team dynamics, and partner with organisations to embed coaching into the cultural fabric of their operations.

 

Foundations of Professional Coaching Excellence

 

Our coaching team comprises seasoned professionals with distinctive credentials and diverse perspectives.

• Dr Peter J. Chum, founder of PTM, holds a Doctorate in Business Administration and a Master of Arts in Coaching and Mentoring Practice from Oxford Brookes University, a global leader in coaching education.

• Dr Pansy Lam, an Oxford Brookes Accredited Coach, brings over 15 years of expertise in coaching and applied research.

• Dr B.K. Choy & K.T. Lai, experienced Executive and Life Coaches, specialise in youth empowerment, personal development, and social leadership.

 

Informed by his additional training in Forensic Psychology and Psychodiagnostics, Dr Chum brings a depth of psychological insight to coaching engagements, enabling our interventions to explore not only visible performance issues but also underlying belief systems, relational patterns, and behavioural drivers.

 

All PTM coaches adhere to the ethical framework and standards of the European Mentoring and Coaching Council (EMCC), ensuring our clients benefit from responsible, evidence-based, and internationally recognised coaching practices.

 

The PROPEL Coaching Model

 

Central to our coaching methodology is the PROPEL Coaching Model, a structured yet versatile framework developed by Dr Chum through years of research and executive practice. The model integrates six interconnected phases:
Purpose, Reflection, Options, Planning, Execution, and Learning.

 

Whether applied to one-on-one leadership development, group facilitation, or enterprise-wide interventions, PROPEL helps coachees navigate uncertainty, increase accountability, and move decisively toward growth. It is particularly effective in environments demanding strategic foresight, behavioural change, and resilient leadership.

 

From Coaching Practice to Coaching Culture

 

At PTM, we believe the true power of coaching emerges not only from individual transformation, but from organisational integration. A coaching culture is one in which coaching principles—curiosity, dialogue, feedback, development—are embedded into everyday conversations, performance reviews, and leadership practices.

 

Organisations with strong coaching cultures consistently experience:

• Higher levels of psychological safety, engagement, and innovation

• Enhanced leadership agility and cross-functional collaboration

• Greater internal capacity for development, problem-solving, and retention

• Less reliance on external consultants for ongoing capability building

 

Through our experience in Organisational Design and Development, we help clients embed coaching into their systems, talent strategies, and leadership architecture. This includes coaching capability development, mentorship pathways, and tools that sustain coaching practices across the organisation.

 

2-Day Programme: Coaching for Cultural Transformation

 

To help leaders, HR professionals, and change champions build and embed coaching more effectively, PTM offers an immersive 2-day programme designed to combine practical coaching tools with organisational strategies.

 

Day 1 – Coaching Foundations and Strategic Leadership

 

Session 1 – Coaching Defined and Demystified

• What coaching is—and is not

• Understanding the PROPEL Coaching Model

• The psychology of behavioural change in leadership contexts

 

Session 2 – Coaching Conversations in Leadership

• Building trust, safety, and rapport

• Active listening, powerful questioning, and feedback fluency

• Shifting from directive to developmental leadership styles

 

Session 3 – Case Clinic: Coaching for Impact

• Live demonstrations and role-play using PROPEL

• Addressing common coaching challenges

• Designing coaching pathways for leaders and high-potentials

 

Day 2 – Embedding Coaching as Organisational Practice

 

Session 4 – Building a Coaching Culture

• Characteristics of high-impact coaching cultures

• Aligning coaching with mission, performance, and talent strategy

• Stakeholder engagement: securing buy-in across the organisation

 

Session 5 – Systems and Structures that Sustain Coaching

• Integrating coaching into L&D, performance management, and onboarding

• Creating internal coaching communities and mentorship structures

• Evaluating coaching effectiveness: metrics and methods

 

Session 6 – Roadmap for Cultural Transformation

• Coaching policy, internal communication, and governance

• Action planning for implementation in your organisation

• Peer sharing and individual commitment setting

 

Whether launching your first coaching initiative or seeking to scale your impact, PTM equips leaders and organisations to embed coaching not just as a tool—but as a way of thinking, leading, and evolving together.