In the modern economy, we’ve become obsessed with measuring Return on Investment (ROI). We track every dollar/pound, every lead, and every click. But in our rush to optimise the balance sheet, we’ve ignored the two most critical metrics governing long-term success: Return on Connection™ and the Friction Tax™. As I’ve observed the shifting landscape of leadership and organisational health, it’s become clear that the 'old way' of doing business is leaking value at an unsustaina
